MSc Digital Business
Reimagine Everything®. Lead Digital Transformation. Build the Future Enterprise.
The MSc Digital Business is designed for ethically grounded, digitally agile professionals ready to lead transformation, navigate technological disruption, and drive strategic innovation. Delivered by Robert Kennedy College in exclusive partnership with the University of Salford, this programme equips you to analyse, design, and implement digital business initiatives in an age where platform-based models, stakeholder engagement, and sustainability imperatives converge.
You'll develop fluency in digital infrastructures — ERP, CRM, and AI-driven platforms — and explore their strategic integration and governance implications. The curriculum builds tactical proficiency in performance analytics, content optimisation, and omni-platform engagement, alongside the strategic agility, innovation literacy, and venture-creation competencies needed to lead scalable digital initiatives or launch tech-enabled enterprises.
Swiss Quality. Since 1998. British Excellence. Digital Innovation.
This programme combines the excellence of Swiss-quality online education with the prestige of a British degree from the University of Salford. For over two decades, Robert Kennedy College has been at the forefront of online education, while Salford Business School's research-led approach to digital business ensures you graduate with a globally recognised and respected qualification.
Why This Programme?
- Strategic Digital Leadership: Lead enterprise transformation, not just deploy technology
- Industry 5.0 and Platform Economy: Engage with IoT, blockchain, and big data through a venture-creation lens
- Marketing and Performance Analytics: SEO, SEM, data storytelling, and ethical content strategy embedded
- Sustainability Built In: Carbon literacy and responsible delivery threaded through every module
- Flexible Online Learning: Study 100% online via OnlineCampus — six intakes per year, complete in 12 months to 3 years
Your MSc Digital Business degree is:
- Recognised worldwide by employers and industry leaders
- Awarded directly by the University of Salford
- Identical to degrees earned on campus
- Fully recognised by the UK government
Career Outcomes
Graduates are prepared for roles such as:
- Digital Transformation Director
- Digital Strategy Consultant
- Platform & Innovation Lead
- Chief Digital Officer (CDO)
- E-Commerce & Marketing Director
- Digital Entrepreneur / Tech Startup Founder
- Innovation Project Manager
- Business Architect
Award-Winning British Education
The University of Salford is a winner of the Queen Elizabeth Prize for Education 2025, recognising the University's pioneering research in sustainable building design and tackling fuel poverty, led by its Energy House Labs.
Part of the United Kingdom's national Honours system (formerly known as the Queen's Anniversary Prizes), the Prize is granted every two years to recognise outstanding work by UK universities and colleges that demonstrates excellence, innovation, and benefit for the wider world.
12 months to 3 years
100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.
We offer rolling admissions throughout the year. Register at any time and begin your learning journey immediately.
CHF 525 per month for 24 months (total CHF 12,600). This covers everything: tuition, online study materials, and University fees.
Dean's Bursaries and early-payment reductions available. Full details and currency options are listed on our Tuition Plans & Rates page.
Programme not eligible for UK Government student finance.
This degree is awarded by the University of Salford, which received a Royal Charter in 1967 from Her Majesty the Queen. The University is fully recognised by the British government; The University of Salford degree transcript will mention Robert Kennedy College as your teaching institution.
Programme Outline
Introductory
Not-for-credit
- Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
The MSc Digital Business consists of 180 credits delivered through five modules:
Stage 1: Taught Modules (120 credits)
- Module 1: Information Systems and Digital Transformation (30 credits)
- Module 2: Search and Social Media Marketing (30 credits)
- Module 3: Digital Business and Entrepreneurship (30 credits)
- Module 4: Managing Project Deployment and Delivery (30 credits)
Stage 2: International Dissertation (60 credits)
Module 5: International Dissertation (60 credits)
Module Descriptions
Module 1: Information Systems and Digital Transformation (30 credits)
- The role of business information systems in achieving strategic objectives
- Emerging technologies, sustainability, and ethical considerations in IS
- Business strategy, process modelling, and horizon scanning
- Information systems strategy in the context of Industry 5.0
- Critical reflection, blogging, and portfolio-based digital fluency
Module 2: Search and Social Media Marketing (30 credits)
- Digital campaign planning and integrated marketing communications
- Keyword research, SEO/SEM, and analytics
- Branding strategies and message optimisation across platforms
- Legal implications of digital promotion and risk management
- Promoting, engaging, and measuring digital experiences
Module 3: Digital Business and Entrepreneurship (30 credits)
- Innovative business models, digital products, and strategic value chains
- Impact of emerging disruptive technologies (IoT, blockchain, big data)
- Data analysis and visualisation for strategic decision-making
- Sustainable and entrepreneurial business practices
- Designing entrepreneurial solutions aligned with stakeholder expectations
Module 4: Managing Project Deployment and Delivery (30 credits)
- Scope planning, resource allocation, and team leadership
- Stakeholder engagement across complex multi-project environments
- Industry-standard collaborative platforms and methodologies
- Carbon literacy and responsible deployment strategies
- Holistic project execution from initiation to value realisation
Module 5: International Dissertation (60 credits)
- Independent, business-focused research project
- Application of digital business strategy to a real-world challenge
- Synthesis of IS, marketing, entrepreneurship, and project knowledge
- Research methods, critical thinking, and evidence-based decision-making
- Final dissertation demonstrating academic rigour and practical relevance